000 -LEADER |
fixed length control field |
00526nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170609b2001 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0471969405 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 Aaker 17710 7th 2001 Management |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Aaker,David A |
245 ## - TITLE STATEMENT |
Title |
Marketing Research |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
Wiley; |
Year of publication |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
750p.; |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marrketing Research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
kumar,V |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Day,George S |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |