International Marketing / 12th ed. (Record no. 11593)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170609b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070598797 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 Cateora 23041 12th 2006 management |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cateora, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing / 12th ed. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2006. |
| Place of publication | India: |
| Name of publisher | Tata McGraw-Hill; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 697p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Philip R. Cateora |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John L. Graham |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Social Science | UVAS Library | Business School Library | Management | 2017-06-09 | Purchase | 658.84 Cateora 23041 12th 2006 management | 23041 | Books |
| Social Science | UVAS Library | Business School Library | Management | 2017-06-09 | Purchase | 658.84 Cateora 23044 12th 2006 management | 23044 | Books |
| Social Science | UVAS Library | Business School Library | Management | 2017-06-09 | Purchase | 658.84 Cateora 23046 12th 2006 management | 23046 | Books |
| Social Science | UVAS Library | Business School Library | Management | 2018-01-02 | Purchase | 658.84 Cateora 17705 12th 2006 management | 17705 | Books |
| Social Science | UVAS Library | UVAS Library | Management | 2017-06-09 | Purchase | 658.84 Cateora 23042 12th 2006 management | 23042 | Books |
| Social Science | UVAS Library | UVAS Library | Management | 2017-06-09 | Purchase | 658.84 Cateora 23043 12th 2006 management | 23043 | Books |