International Marketing / 12th ed. (Record no. 11593)

000 -LEADER
fixed length control field 00557nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170609b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070598797
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 Cateora 23041 12th 2006 management
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Cateora, Philip R.
245 ## - TITLE STATEMENT
Title International Marketing / 12th ed.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2006.
Place of publication India:
Name of publisher Tata McGraw-Hill;
300 ## - PHYSICAL DESCRIPTION
Number of Pages 697p.;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Export marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Philip R. Cateora
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name John L. Graham
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science UVAS Library Business School Library Management 2017-06-09 Purchase 658.84 Cateora 23041 12th 2006 management 23041 Books
Social Science UVAS Library Business School Library Management 2017-06-09 Purchase 658.84 Cateora 23043 12th 2006 management 23043 Books
Social Science UVAS Library Business School Library Management 2017-06-09 Purchase 658.84 Cateora 23044 12th 2006 management 23044 Books
Social Science UVAS Library Business School Library Management 2017-06-09 Purchase 658.84 Cateora 23046 12th 2006 management 23046 Books
Social Science UVAS Library Business School Library Management 2018-01-02 Purchase 658.84 Cateora 17705 12th 2006 management 17705 Books
Social Science UVAS Library UVAS Library Management 2017-06-09 Purchase 658.84 Cateora 23042 12th 2006 management 23042 Books


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