| 000 -LEADER |
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| fixed length control field |
00502nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170609b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0070581592 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 Sengupta 23252 2nd 2005 Management |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Sengupta, Subroto |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand Positioning: Strategies for competetive advantage |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Year of publication |
2005. |
| Place of publication |
India: |
| Name of publisher |
Tata McGraw Hill; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
297p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
