000 -LEADER |
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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170612b2009 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9788131716830 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 Kotler 24902 13th 2009 Management |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Kotler,Philip |
245 ## - TITLE STATEMENT |
Title |
Marketing Management |
250 ## - EDITION STATEMENT |
Edition statement |
13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Year of publication |
2009: |
Place of publication |
India; |
Name of publisher |
Pearson. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
128p.; |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Macroeconomics |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Philiq Kotler |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kevin Lane Keller |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |