000 -LEADER |
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170613b2007 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780071107228 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 Peter 22582 8th 2007 Management |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Peter, J. Paul |
245 ## - TITLE STATEMENT |
Title |
Marketing management : knowledge and skills |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
USA: |
Name of publisher |
McGraw Hill; |
Year of publication |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
811p.; |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing--Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Donnelly, James H. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |