| 000 -LEADER |
|---|
| fixed length control field |
00571nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170613b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780071106689 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83420973 Hawkins 22583 10th 2007 Management |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Hawkins,Del I |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : building marketing strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
USA: |
| Name of publisher |
McGraw Hill; |
| Year of publication |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
790p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mothersbaugh,David L |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Best,Roger J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
