Services Marketing: People, Technology, Strategy (Record no. 11971)

000 -LEADER
fixed length control field 00690nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170615b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131759394
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 Lovelock 275997th 2011 Marketing
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Lovelock, Christopher H.
245 ## - TITLE STATEMENT
Title Services Marketing: People, Technology, Strategy
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India:
Name of publisher Pearson;
Year of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 683p.;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Service industries--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Professions--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer services--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bansal, Harvir S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science Business School Library Business School Library Management 2017-06-15 Purchase 658.8 Lovelock 27599 7th 2011 Marketing 27599 Books


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