Strategic Brand Management Buillding (Record no. 11976)

000 -LEADER
fixed length control field 00629nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170615b2003 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131756898
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 Keller 27600 2nd 2003 Management
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Keller
245 ## - TITLE STATEMENT
Title Strategic Brand Management Buillding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India:
Name of publisher Pearson;
Year of publication 2003.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 816p.;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kevin Lane Keller
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name M. G. Parameswaran
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Isaac Jacob
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science UVAS Library Business School Library Management 2017-06-15 Purchase 658.827 Keller 23235 2nd 2003 Management 23235 Books
Social Science UVAS Library Business School Library Management 2017-12-21 Purchase 658.827 Keller 27600 2nd 2003 Management 27600 Books


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