Marketing Management (Record no. 13806)

000 -LEADER
fixed length control field 00530nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171213b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8177586904
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 Kottler 23224 12th 2006 Management
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India:
Name of publisher Prentice Hall;
Year of publication 2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 641 p.;
490 ## - SERIES STATEMENT
Series statement Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler,Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller,Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science UVAS Library Business School Library Management 2017-12-13 Purchase 658.8 Kottler 23224 12th 2006 Management 23224 Books


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