000 -LEADER |
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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171213b2006 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
8177586904 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 Kottler 23224 12th 2006 Management |
245 ## - TITLE STATEMENT |
Title |
Marketing Management |
250 ## - EDITION STATEMENT |
Edition statement |
12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
India: |
Name of publisher |
Prentice Hall; |
Year of publication |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
641 p.; |
490 ## - SERIES STATEMENT |
Series statement |
Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler,Philip |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Keller,Kevin Lane |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |