| 000 -LEADER |
|---|
| fixed length control field |
00585nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180102b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788131516474 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 Bateson 27788 4th 2011 Management |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Bateson, John E.G |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services Marketing / 4th ed. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi: |
| Name of publisher |
Cengage Learning; |
| Year of publication |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
468p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Service industries--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Professions--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Customer services |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, K Douglas |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
