Marketing : principles & perspectives (Record no. 13861)

000 -LEADER
fixed length control field 00491nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180105b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071105859
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 Bearden 22502 5th 2007 Management
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Bearden,William o
245 ## - TITLE STATEMENT
Title Marketing : principles & perspectives
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication USA:
Name of publisher McGraw-Hill;
Year of publication 2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 588p.;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ingram,Thomas N
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Laforge,Raymond W
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science UVAS Library UVAS Library Management 2018-01-05 Purchase 658.8 Bearden 22502 5th 2007 Management 22502 Books


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