Strategic brand management / (Record no. 1643)

000 -LEADER
fixed length control field 01758nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8131756890 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131756898 (paperback)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 Keller 30303 3rd 2013 Managment
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Keller, Kevin Lane.
245 10 - TITLE STATEMENT
Title Strategic brand management /
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India :
Name of publisher Pearson Education India,
Year of publication 2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 752 p. ;
520 ## - SUMMARY, ETC.
Summary, etc - and provides all students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving the students the foundation, the textbook allows for the broad exploration of a complicated subject. One of the important objectives of the book is to provide managers with concepts and techniques to improve the long term profitability of their brand strategies. Features Depth: The material in the book had to be presented in the context of a conceptual framework that was comprehensive, internally consistent and cohesive and well grounded in the academic and practitioner literature Breadth: The book had to cover all those topics that practicing managers and students of brand management found intriguing and/or important Relevance: Finally, the book had to be well-grounded in practice and easily related to past and present marketing activities, events and case studies Inclusion of new Branding Briefs and Science of Branding: New Branding Brief's and Science of Branding Brief's have been replaced as per the Indian context using Indian examples and companies to increase student's learning and understanding.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Isaac, Jacob.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Parmeswaran, Ambi M. G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science UVAS Library Business School Library Statistics 2015-06-05 purchase 658.827 Keller 30358 3rd 2013 Managment 30358 Books
Social Science UVAS Library UVAS Library Statistics 2015-05-21 purchase 658.827 Keller 30303 3rd 2013 Managment 30303 Books


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