Strategic brand management / (Record no. 1643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01758nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131756890 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131756898 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 Keller 30303 3rd 2013 Managment |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller, Kevin Lane. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India : |
| Name of publisher | Pearson Education India, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 752 p. ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | - and provides all students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving the students the foundation, the textbook allows for the broad exploration of a complicated subject. One of the important objectives of the book is to provide managers with concepts and techniques to improve the long term profitability of their brand strategies. Features Depth: The material in the book had to be presented in the context of a conceptual framework that was comprehensive, internally consistent and cohesive and well grounded in the academic and practitioner literature Breadth: The book had to cover all those topics that practicing managers and students of brand management found intriguing and/or important Relevance: Finally, the book had to be well-grounded in practice and easily related to past and present marketing activities, events and case studies Inclusion of new Branding Briefs and Science of Branding: New Branding Brief's and Science of Branding Brief's have been replaced as per the Indian context using Indian examples and companies to increase student's learning and understanding. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Isaac, Jacob. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parmeswaran, Ambi M. G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Social Science | UVAS Library | UVAS Library | Statistics | 2015-05-21 | purchase | 658.827 Keller 30303 3rd 2013 Managment | 30303 | Books |
| Social Science | UVAS Library | UVAS Library | Statistics | 2015-06-05 | purchase | 658.827 Keller 30358 3rd 2013 Managment | 30358 | Books |