Marketing Management by Philip Kotler / 14th ed (Record no. 1654)

000 -LEADER
fixed length control field 00701nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171213b2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8131767167 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131767160 (paperback)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 657 Kotler 30301 14th 2014 Management
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing Management by Philip Kotler / 14th ed
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India:
Name of publisher Prentice Hall, Indian International Ed.,
Year of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 816 p. ;
490 1# - SERIES STATEMENT
Series statement International economy edition.
520 ## - SUMMARY, ETC.
Summary, etc Same Content as US Edition in Different Softcover Design.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
-- Business managment
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science UVAS Library UVAS Library Management 2015-05-21 purchase 657 Kotler 30301 14th 2014 Management 30301 Books
Social Science UVAS Library UVAS Library Management 2015-05-21 purchase 657 Kotler 30309 14th 2014 Mangement 30309 Books


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