| 000 -LEADER |
|---|
| fixed length control field |
00833nam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8131767167 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788131767160 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 Kotler 30354 14th 2013 Management |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing Management: A South Asian Perspective |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
Pearson, Prentice Hall, Indian International Ed., |
| Year of publication |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
816 p. ; |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
International economy edition. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Same Content as US Edition in Different Softcover Design. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Koshy, Abraham |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
