| 000 -LEADER |
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| fixed length control field |
00529nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160818b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8120318390 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
343.084 Kotler 17714 9th 2002 Management |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing / 9th ed. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi: |
| Name of publisher |
Prentice Hall of India; |
| Year of publication |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
785p.; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Indian Reprint. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing, Management Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gary Armstrong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
