Marketing : Principles and Perspectives (Record no. 661)

000 -LEADER
fixed length control field 01141nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071108114 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071108119 (paperback)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 Bearden 23280 5/e 2007 Management
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Bearden, William O.
245 10 - TITLE STATEMENT
Title Marketing : Principles and Perspectives
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication USA :
Name of publisher McGraw-Hill Education,
Year of publication 2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 588p. ;
520 ## - SUMMARY, ETC.
Summary, etc "Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing, Management Sciences, Statistics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Thomas N. Ingram
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Raymond W. LaForge
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science UVAS Library UVAS Library Statistics 2015-03-26 Purchase 658.8 Bearden 23280 5/e 2007 Management 23280 Books


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