International Marketing (Record no. 663)

000 -LEADER
fixed length control field 00528nam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070598797 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780070598799 (paperback)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.54 Cateora 23045 12/e 2006 Marketing
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Cateora, Philip R.
245 00 - TITLE STATEMENT
Title International Marketing
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India :
Name of publisher Mcgraw-Hill Education - Europe,
Year of publication 2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 697p. ;
500 ## - GENERAL NOTE
General note Indian Reprint.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing, Managemnet, Statistics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
Social Science UVAS Library UVAS Library Statistics 2015-03-26 Purchase 658.54 Cateora 23045 12/e 2006 Marketing 23045 Books


Implemented and Maintained by UVAS Library.
For any Suggestions/Query Contact to library or Email:rehana.kousar@uvas.edu.pk Phone:+91 99239068
Website/OPAC best viewed in Mozilla Browser in 1366X768 Resolution.