Effective Business Communications (Record no. 862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01201nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007044398X (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070443983 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 651.7 Murphy 19884 7/e 1997 Business.Managment |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Murphy, Herta A. |
| 245 10 - TITLE STATEMENT | |
| Title | Effective Business Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 640 p. ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business Managment |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hildebrandt, Herbert W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Jane P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Social Science | UVAS Library | UVAS Library | Management | 2015-04-13 | purchase | 651.7 Murphy 19884 7th 2000 Managment | 19884 | Books |
| Circulation Ref. | UVAS Library | UVAS Library | Management | 2016-03-07 | Purchase | 651.7 Murphy 18482 7th 2000 Managment | 18482 | Books |