Normal view
MARC view
- Marketing
Entry Topical Term
001 - CONTROL NUMBER
- control field: 37595
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20180118134129.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 180118|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Marketing
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)11832: Hawkins,Del I 36981, Consumer behavior : building marketing strategy, 2007.