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Services Marketing / 4th ed.

By: Bateson, John E.G.
Contributor(s): Hoffman, K Douglas.
Material type: materialTypeLabelBookPublisher: New Delhi: Cengage Learning; 2011Edition: 4th ed.Description: 468p.ISBN: 9788131516474.Subject(s): Service industries--Marketing | Professions--Marketing | Customer servicesDDC classification: 658.8 Bateson 27788 4th 2011 Management
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books UVAS Library
Management
Social Science 658.8 Bateson 27788 4th 2011 Management (Browse shelf) Available 27788
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658.568 Besterfield 27787 1st 2004 Management Quality Control 658.7 Chopra 30304 5th 2013 Management Supply chain management 658.7 Chopra 30359 5th 2013 Management Supply chain management 658.8 Bateson 27788 4th 2011 Management Services Marketing / 4th ed. 658.8 Bearden 22502 5th 2007 Management Marketing : principles & perspectives 658.8 cron 20424 9th 2006 Management Dalrymple's sales management 658.8 David 17717 9th 2003 Management Stratigic Management Concepts & Cases

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