Services Marketing / 4th ed.
By: Bateson, John E.G.
Contributor(s): Hoffman, K Douglas.
Material type: BookPublisher: New Delhi: Cengage Learning; 2011Edition: 4th ed.Description: 468p.ISBN: 9788131516474.Subject(s): Service industries--Marketing | Professions--Marketing | Customer servicesDDC classification: 658.8 Bateson 27788 4th 2011 ManagementItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | UVAS Library Management | Social Science | 658.8 Bateson 27788 4th 2011 Management (Browse shelf) | Available | 27788 |
Total holds: 0
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658.568 Besterfield 27787 1st 2004 Management Quality Control | 658.7 Chopra 30304 5th 2013 Management Supply chain management | 658.7 Chopra 30359 5th 2013 Management Supply chain management | 658.8 Bateson 27788 4th 2011 Management Services Marketing / 4th ed. | 658.8 Bearden 22502 5th 2007 Management Marketing : principles & perspectives | 658.8 cron 20424 9th 2006 Management Dalrymple's sales management | 658.8 David 17717 9th 2003 Management Stratigic Management Concepts & Cases |
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