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Marketing : Principles and Perspectives

By: Bearden, William O.
Contributor(s): Thomas N. Ingram | Raymond W. LaForge.
Material type: materialTypeLabelBookPublisher: USA : McGraw-Hill Education, 2007Edition: 5th ed.Description: 588p.ISBN: 0071108114 (paperback); 9780071108119 (paperback).Subject(s): Marketing, Management Sciences, StatisticsDDC classification: 658.8 Bearden 23280 5/e 2007 Management Summary: "Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books UVAS Library
Statistics
Social Science 658.8 Bearden 23280 5/e 2007 Management (Browse shelf) Available 23280
Total holds: 0
Browsing UVAS Library Shelves , Shelving location: Statistics , Collection code: Social Science Close shelf browser
658.562 Montgomery 27655 4th 2008 Statistics Introduction to Statistical Quality Control 658.562015195 Oakland 18961 1/e 2003 Managment Statistical Process Control / 5th ed 658.62015195 Alwan 15374 1/e 2000 Business.Managment Statistical Process Analysis 658.8 Bearden 23280 5/e 2007 Management Marketing : Principles and Perspectives 658.827 Keller 30303 3rd 2013 Managment Strategic brand management / 658.827 Keller 30358 3rd 2013 Managment Strategic brand management / 658.83 Sayre 22520 1st 2001 Statistics Qualitative methods for marketplace research

"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

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