Effective Business Communications
By: Murphy, Herta A
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Contributor(s): Hildebrandt, Herbert W | Thomas, Jane P.
Material type: 
BookPublisher: Singapore : McGraw-Hill/Irwin, 1997Edition: 7th ed.Description: 640 p.ISBN: 007044398X (paperback); 9780070443983 (paperback).Subject(s): Business Communication | Business ManagmentDDC classification: 651.7 Murphy 19884 7/e 1997 Business.Managment Summary: The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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UVAS Library Management | Circulation Ref. | 651.7 Murphy 18482 7th 2000 Managment (Browse shelf) | Available | 18482 | ||
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Books
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UVAS Library Management | Social Science | 651.7 Murphy 19884 7th 2000 Managment (Browse shelf) | Available | 19884 |
Total holds: 0
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The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
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