Marketing
By: Etzel, Michael J
.
Contributor(s): Walker, Bruce J | Stanton, William J.
Material type: 
BookPublisher: USA : McGraw-Hill/Irwin, 2004Edition: 13th ed.Description: 736 p.ISBN: 0072526505 (paperback); 9780072526509 (paperback).Subject(s): MarketingDDC classification: 657 Etzel 24363 13th 2004 Marketing Summary: Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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UVAS Library Statistics | Social Science | 657 Etzel 24363 13th 2004 Marketing (Browse shelf) | Available | 24363 |
Total holds: 0
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.
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