Obesity is one of the most prevalent problems all over the world particularly in children and adolescence that could lead to sedentary behavior and influence the dietary habits of children. The television food commercials have bad impact on children and increased brand advertisements may lead to unhealthy consumption patterns. The hypothesis of the study was excessive use of digital media can lead to weight gain in children. The sample of 400 children of class 4-6 was taken from private schools, Daar-e-Arqam school, Himayat-e-Islam higher secondary school and Al-Huda Educational Institute, Lahore.. Children of age 9-11 years was included from middle class group (monthly income 30,000-70,000/-). The demographic measurements were obtained by each student while having a personal interview with them. The anthropometric measurements (heights, weights, BMI, TSF, MUAC and MAMC) were taken by using specific measuring tools. The height were measured by stadiometers, weights by weighing machine and other anthropometric measurements by abs plastic medical body fat skinfold caliper meter. Growth charts were used to assess the degree of malnutrition (over nutrition or under nutrition). The questionnaire was filled by asking questions to the children in order to assess the relationship of body weight and digital media. Descriptive statistics and chi square, Pearson’s correlation (SPSS version 20) was applied on the data to assess either digital media has positive or negative relationship with children’s body weight. The age, gender and class are significantly associated with nutritional status of the students. The students of Lahore Pakistan like to use mobile and laptop and the duration of using mobile or laptop is positively associated with health status of the individual. Student has very busy life and they do not have spare time to watch television so it is not significantly
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associated with health status of the individual. In such case, students have low physical activity and increase sedentary behavior. Parents do not allow their children to go out for games or activities because of security concerns or restrictions on girls especially. The physical activity is negatively associated with health status of the individual. The dietary habits of the individuals are badly affected due to the trends of junk and fast food consumption but it is not associated with food marketing campaigns in this study. The food marketing campaigns target young children for selling their products by advertising them in prime time of children programs but due to busy schedule of the individuals , they do not have time to be effected by them.