International Marketing
Cateora, Philip R.
creator
Graham, John L.
text
India
Mcgraw-Hill Education - Europe
2006
12th ed.
monographic
697p. ;
Indian Reprint.
Marketing, Managemnet, Statistics
658.54 Cateora 23045 12/e 2006 Marketing
0070598797 (paperback)
9780070598799 (paperback)