TY - BOOK AU - Cateora, Philip R. AU - Graham, John L. TI - International Marketing SN - 0070598797 (paperback) U1 - 658.54 Cateora 23045 12/e 2006 Marketing PY - 2006/// CY - India PB - Mcgraw-Hill Education - Europe KW - Marketing, Managemnet, Statistics N1 - Indian Reprint ER -