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Consumer behavior : building marketing strategy

by Hawkins,Del I | Mothersbaugh,David L | Best,Roger J.

Edition: 10th ed. Material type: book Book; Literary form: not fiction Publisher: USA: McGraw Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.83420973 Hawkins 22583 10th 2007 Management] (1).

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2.
Consumer Behavior:Building Marketing Strategy

by Hawkins,Del I | Best,Roger J | Coney,Kenneth A | Mookerjee,Amit.

Material type: book Book; Literary form: not fiction Publisher: India: McGraw-Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8342 Hawkins 23255 9th 2007 Manaegemt] (1).

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