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1. Marketing : Principles and Perspectives

by Bearden, William O | Thomas N. Ingram | Raymond W. LaForge.

Edition: 5th ed.Material type: book Book Publisher: USA : McGraw-Hill Education, 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Bearden 23280 5/e 2007 Management] (1).

2. Product Management

by Lehmann, Dorland R | Winer, Russell S.

Edition: 4th edition. 6th Reprint.Material type: book Book Publisher: New Delhi: Tata Mcgraw Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.56 Lehmann 23286 4th 2007 Management] (1).



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