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1.
Marketing : Principles and Perspectives

by Bearden, William O | Thomas N. Ingram | Raymond W. LaForge.

Edition: 5th ed.Material type: book Book Publisher: USA : McGraw-Hill Education, 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Bearden 23280 5/e 2007 Management] (1).

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2.
Stratigic Marketing

by Cravens,David W | Piercy,Nigel F.

Edition: 8thed.; Material type: book Book; Literary form: not fiction Publisher: USA: McGraw-Hill; 2006Availability: Items available for loan: UVAS Library [Call number: 658.802David 20709 8th 2006 Management] (3).

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3.
Marketing management : knowledge and skills

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: book Book; Literary form: not fiction Publisher: USA: McGraw Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Peter 22582 8th 2007 Management] (1).

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