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51.
Marketing : principles & perspectives

by Bearden,William o | Ingram,Thomas N | Laforge,Raymond W.

Material type: book Book; Literary form: not fiction Publisher: USA: McGraw-Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Bearden 22502 5th 2007 Management] (1).

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52.
Exploring marketing research

by Zikmund, William G.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: India: Thomson; Availability: Items available for loan: UVAS Library [Call number: 658.83 Zikmund 22542 8th Marketing] (1).

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53.
Qualitative methods for marketplace research

by Sayre, Shay.

Edition: 1st ed.Material type: book Book; Literary form: not fiction Publisher: USA: Sage; 2001Availability: Items available for loan: UVAS Library [Call number: 658.83 Sayre 22520 1st 2001 Statistics] (1).

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54.
Rural marketing : text and cases

by Krishnamacharyjulu,C. S. G | Ramakrishnan,Lalitha.

Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2005Availability: Items available for loan: UVAS Library [Call number: 658.8 Krishnamacharyjulu 22533 1st 2005 Management] (1).

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55.
Services Marketing: People, Technology, Strategy 9th ed

by Wirtz Jochen | Lovelock Christopher.

Edition: 9th ed.Material type: book Book; Literary form: not fiction Publisher: London: World Scientific; 2022Availability: Items available for loan: UVAS Library [Call number: 658.8 Wirtz 33895 9th 2022 Marketing] (1).

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56.
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Services Marketing: People Technology Strategy

by Lovelock Christopher | Wirtrz Jochen | Chatterjee Jayanta.

Edition: 8th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2018Availability: Items available for loan: UVAS Library [Call number: 658.8 Lovelock 34158 8th 2018 Marketing] (1).

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