1.
Marketing
by Etzel.
Edition: 14thedMaterial type: Book; Literary form:
not fiction
Publisher: New York: Macgraw Hill, 2007Availability: No items available Checked out (1).
2.
Principles of Marketing / 9th ed.
by Kotler, Philip | Gary Armstrong.
Edition: 9th ed.Material type: Book; Literary form:
not fiction
Publisher: New Delhi: Prentice Hall of India; 2002Availability: Items available for loan: UVAS Library [Call number: 343.084 Kotler 17714 9th 2002 Management] (1).
3.
Marketing : Principles and Perspectives
by Bearden, William O | Thomas N. Ingram | Raymond W. LaForge.
Edition: 5th ed.Material type: Book Publisher: USA : McGraw-Hill Education, 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Bearden 23280 5/e 2007 Management] (1).
4.
International Marketing
by Cateora, Philip R | Graham, John L.
Edition: 12th ed.Material type: Book Publisher: India : Mcgraw-Hill Education - Europe, 2006Availability: Items available for loan: UVAS Library [Call number: 658.54 Cateora 23045 12/e 2006 Marketing] (1).
5.
Marketing
by Etzel, Michael J | Walker, Bruce J | Stanton, William J.
Edition: 13th ed.Material type: Book Publisher: USA : McGraw-Hill/Irwin, 2004Availability: Items available for loan: UVAS Library [Call number: 657 Etzel 24363 13th 2004 Marketing] (1).
6.
Supply chain management
by CHOPRA/KALRA | Sunil Chopra | Peter Meindl | Dharam Vir Kalra.
Edition: 5th ed.Material type: Book; Literary form:
not fiction
Publisher: India : Pearson; 2013Availability: Items available for loan: UVAS Library [Call number: 658.7 Chopra 30359 5th 2013 Management] (2).
7.
Marketing Management by Philip Kotler / 14th ed
by Kotler, Philip | Keller, Kevin.
Edition: 14th ed.Material type: Book; Literary form:
not fiction
Publisher: India: Prentice Hall, Indian International Ed., 2011Availability: Items available for loan: UVAS Library [Call number: 657 Kotler 30301 14th 2014 Management] (2).
8.
Marketing with OLC
by Walker, Orville C., Jr.
Edition: 14th (International) ed.Material type: Book Publisher: Singapore : McGraw-Hill Education, 2006Availability: Items available for loan: UVAS Library [Call number: 657 Etzel 30295 14th 2007 Marketing] (2).
9.
Retail marketing management /
by Gilbert.
Material type: Book Publisher: India : PEARSON EDUCATION, Availability: Items available for loan: UVAS Library [Call number: 657 Gilbert 30297 2nd 2013 Marketing] (2).
10.
Marketing Management: A South Asian Perspective
by Kotler, Philip | Keller, Kevin | Koshy, Abraham.
Edition: 14th ed.Material type: Book Publisher: New Delhi : Pearson, Prentice Hall, Indian International Ed., 2013Availability: Items available for loan: UVAS Library [Call number: 658.8 Kotler 30354 14th 2013 Management] (1).
11.
International Symposium on Buffalo Products : Proceedings of the International Symposium on Buffalo Products
by Gigli, S.
Edition: 1st ed.Material type: Book; Format:
print
Publisher: Netherlands : Wageningen Academic Publishers, 1996Availability: Items available for loan: UVAS Library [Call number: 636.293 Gigli 18085 1st 1996 Food.Science] (2).
12.
Brand Planning for the Pharmaceutical Industry
by Maclennan, Janice.
Material type: Book; Format:
print
Publisher: UK : Gower Pub Co, 2004Availability: Items available for loan: UVAS Library [Call number: 615.10688 Maclennan 20391 1st 2004 Pharmacology] (1).
13.
Advertising, Promotion and Marketing Communications / 6th ed.
by Clow, Kenneth E | Baack, Donald.
Edition: 6th ed.Material type: Book; Literary form:
not fiction
Publisher: India: Pearson; 2015Availability: Items available for loan: UVAS Library [Call number: 659.1 Clow 31020 6th 2015 Marketing] (1).
14.
A Framework for Marketing Management / 5th ed.
by Kotler, Philip.
Edition: 5th ed.Material type: Book; Literary form:
not fiction
Publisher: India: Pearson; 2014Availability: Items available for loan: UVAS Library [Call number: 658.8 Kotler 31014 5th 2014 Management] (1).
15.
Marketing management; a south asian perspective
by Kotler, Kevin Lane et al. Philip | Philip Kotler | Kevin Lane Keller | Abraham Koshy | Mithileshwar Jha.
Edition: 13 ed.Material type: Book; Literary form:
not fiction
Publisher: India : Pearson Education; 2009Availability: Items available for loan: UVAS Library [Call number: 658.81 Kotler 27046 13th 2009 Management] (2).
16.
Marketing Institutions And Economic Development
by Chaudary Ghulam Rasul | Ghulam Rasul Chaudhry.
Edition: 1st ed.Material type: Book; Literary form:
not fiction
Publisher: Pakistan: Oxford University Press; 1975Availability: Items available for loan: UVAS Library [Call number: 380.1 Ghulam Rasul 10856 1st 1975 Economics] (22).
17.
Marketing Research
by Aaker,David A | kumar,V | Day,George S.
Edition: 7th ed.Material type: Book; Literary form:
not fiction
Publisher: New York: Wiley; 2001Availability: Items available for loan: UVAS Library [Call number: 658.83 Aaker 17710 7th 2001 Management] (1).
18.
International Marketing / 12th ed.
by Cateora, Philip R | Philip R. Cateora | John L. Graham.
Edition: 12th ed.Material type: Book; Literary form:
not fiction
Publisher: India: Tata McGraw-Hill; 2006Availability: Items available for loan: UVAS Library [Call number: 658.84 Cateora 17705 12th 2006 management] (6).
19.
Marketing Communication:An Integrated Approach
by Smith,P R | Taylor,Jonathan.
Material type: Book; Literary form:
not fiction
Publisher: India: Kogan Page; 2005Availability: Items available for loan: UVAS Library [Call number: 658.802 Smith 17831 4th 2005 Management] (1).
20.
International Marketing
by Cateora, Philip R | Graham,John L.
Edition: 12th ed.Material type: Book; Literary form:
not fiction
Publisher: USA: McGraw-Hill; 2004Availability: Items available for loan: UVAS Library [Call number: 658.84 Cateora 17834 12th 2004 Management] (1).
21.
Understanding Business
by Nicles.
Edition: 7thMaterial type: Book; Literary form:
not fiction
Availability: No items available
22.
Brand Positioning: Strategies for competetive advantage
by Sengupta, Subroto.
Edition: 2nd ed.Material type: Book; Literary form:
not fiction
Publisher: India: Tata McGraw Hill; 2005Availability: Items available for loan: UVAS Library [Call number: 658.827 Sengupta 23252 2nd 2005 Management] (1).
23.
Markiting Management
by Kolter.
Edition: 12thMaterial type: Book Availability: Items available for loan: Business School Library [Call number: Kolter 18492 12th 2006 Business Library School] (1).
24.
Consumer Behavior / 1oth ed.
by Sciffman | Leon G. Schiffman | Leslie Lazar Kanuk | S. Ramesh Kumar.
Edition: 10th ed.Material type: Book Publisher: India: Pearson; 2010Availability: Items available for loan: UVAS Library [Call number: 658.8342 Sciffman 24065 10th Business.Management] (1).
25.
Consembber Behaviour:Building Marketing Strategy
by Hawkins.
Edition: 10thMaterial type: Book; Literary form:
not fiction
Availability: Items available for loan: Business School Library [Call number: Hawkins 20416 10th 2007 Business School] (1).
26.
Marketing Management
by Kolter, Philip | Jha,Mithileswar.
Edition: 12th ed.Material type: Book; Literary form:
not fiction
Publisher: India: Pearson; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Kolter 20591 12th 2007 Management] (4).
27.
Advertising and promotion an integrate edition marketing communications prepective / 6th ed.
by Belch,George.
Edition: 6th ed.Material type: Book; Literary form:
not fiction
Publisher: 2004Availability: Items available for loan: Business School Library [Call number: Belch 24298 6th 2004 Business.School] (1).
28.
Marketing Research
by AAakar | David A. AAker | V. Kumar | George S. Day.
Edition: 9th ed.Material type: Book; Literary form:
not fiction
Publisher: India: Judith Joseph; 2007Availability: Items available for loan: Business School Library [Call number: AAakar 20595 9th 2007 Business School] (2), UVAS Library [Call number: 658.83 AAakar 20596 9th 2007 Management] (1).
29.
Stratigic Marketing
by Cravens,David W | Piercy,Nigel F.
Edition: 8thed.; Material type: Book; Literary form:
not fiction
Publisher: USA: McGraw-Hill; 2006Availability: Items available for loan: UVAS Library [Call number: 658.802David 20709 8th 2006 Management] (3).
30.
Consumber Behaviour Marketing
by Peter.
Material type: Book; Literary form:
not fiction
Publisher: 1st Availability: Items available for loan: Business School Library [Call number: Peter 22523 1st 1996 Business School] (1).
31.
Strategies for the green economy : opportunities and challenges in the new world of business
by Makower, Joel.
Edition: 1st ed.Material type: Book; Literary form:
not fiction
Publisher: USA; McGraw Hill; 2009Availability: Items available for loan: UVAS Library [Call number: 658.4083 Makower 27006 1st 2009 Management] (1).
32.
Marketing management : knowledge and skills
by Peter, J. Paul | Donnelly, James H.
Edition: 8th ed.Material type: Book; Literary form:
not fiction
Publisher: USA: McGraw Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Peter 22582 8th 2007 Management] (1).
33.
Consumer behavior : building marketing strategy
by Hawkins,Del I | Mothersbaugh,David L | Best,Roger J.
Edition: 10th ed. Material type: Book; Literary form:
not fiction
Publisher: USA: McGraw Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.83420973 Hawkins 22583 10th 2007 Management] (1).
34.
Marketing Research
by Donald.
Edition: 1stMaterial type: Book; Literary form:
not fiction
Availability: Items available for loan: Business School Library [Call number: Donald 17839 1st 2005 Business School] (1).
35.
E-Commerce Business Technology Sosiety
by Laudon,Kenneth C | Traver,Carol Guercio.
Edition: 4rth ed.Material type: Book; Literary form:
not fiction
Publisher: India: Pearson; 2012Availability: Items available for loan: UVAS Library [Call number: 658.872 Laudon 27584 4rth 2012 Management] (1).
36.
Intefrated Marketing Communication
by Shimp.
Material type: Book; Literary form:
not fiction
Publisher: India: CENGAGE; 2012Availability: Items available for loan: UVAS Library [Call number: 658.802 Shimp 27592 1st 2012 Management] (1).
37.
Marketing Management A South Asian
by Kolter | Philip Kotler | Keven Lane Keller | Abraham Koshy | Mithileshw Ar Jha.
Material type: Book; Literary form:
not fiction
Publisher: USA: Pearson; 2012Availability: Items available for loan: UVAS Library [Call number: 658.8 Kolter 27595 14th 2012 Management] (1).
38.
International Marketing
by Czinkota,Michael R | Ronkainen,likka A.
Material type: Book; Literary form:
not fiction
Publisher: India: Cengage; 2012Availability: Items available for loan: UVAS Library [Call number: 658.848 Czinkota 27594 8th 2012 Management] (1).
39.
MKTG An Innovative Approach
by Lamb, Charles W | Charles W. Lamb | Joseph F. Hair, Jr | Dheeraj Sharma | Carl McDaniel.
Edition: 1st ed.Material type: Book; Literary form:
not fiction
Publisher: New Delhi: Cenage Learning; 2012Availability: Items available for loan: UVAS Library [Call number: 658.8 Lamb 27596 1st 2012 Management] (1).
40.
Services Marketing: People, Technology, Strategy
by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.
Edition: 7th ed.Material type: Book; Literary form:
not fiction
Publisher: India: Pearson; 2011Availability: No items available In transit (1).
41.
Marketing Defined Explained Applied
by Levens,Michael.
Edition: 1st ed.Material type: Book; Literary form:
not fiction
Publisher: India: Pearson; 2011Availability: Items available for loan: UVAS Library [Call number: 658.8 Levens 27784 1st 2011 Management] (1).
42.
Service Marketing
by Basteson.
Edition: 1stMaterial type: Book; Format:
print
; Literary form:
not fiction
Availability: No items available
43.
Marketing Models
by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar.
Edition: 1st ed.Material type: Book; Literary form:
not fiction
Publisher: New Delhi: PHI Learning; 1992Availability: Items available for loan: UVAS Library [Call number: 658.8 Lilien 28975 1st 1992 Management ] (1).
44.
Rural Marketing With CD
by Kashyap,Pradeep.
Edition: 2nd ed.Material type: Book; Literary form:
not fiction
Publisher: India: Pearson; 2012Availability: Items available for loan: UVAS Library [Call number: 658.8 Kashyap 28978 1st 2012 Management] (1).
45.
Taxamans Company Laws
by Majumdar, AK.
Edition: 15th ed.Material type: Book; Literary form:
not fiction
Publisher: New Delhi; Taxmann Publications; 2012Availability: Items available for loan: UVAS Library [Call number: 346.41066 Majumdar 28980 15th 2012 Management] (1).
46.
Livestock
by Bowden.
Edition: 1st edMaterial type: Book; Literary form: Publisher: USA Bowden 1962Availability: Items available for loan: Pattoki Library [Call number: 636.21 6785 Bowden 1st 1962 Livestock] (1).
47.
Marketing Management
by Kotler, Philip | Philip Kotler | Kevin Lane Keller.
Material type: Book; Literary form:
not fiction
Publisher: India: Pearson; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Kotler 23222 12th 2007 management] (3).
48.
Marketing Management
by Kotler,Philip | Keller,Kevin Lane.
Edition: 12th ed.Material type: Book; Literary form:
not fiction
Publisher: India: Prentice Hall; 2006Availability: Items available for loan: UVAS Library [Call number: 658.8 Kottler 23224 14th 2006 Management] (2).
49.
Services Marketing / 4th ed.
by Bateson, John E.G | Hoffman, K Douglas.
Edition: 4th ed.Material type: Book; Literary form:
not fiction
Publisher: New Delhi: Cengage Learning; 2011Availability: Items available for loan: UVAS Library [Call number: 658.8 Bateson 27788 4th 2011 Management] (1).
50.
Consumer Behavior:Building Marketing Strategy
by Hawkins,Del I | Best,Roger J | Coney,Kenneth A | Mookerjee,Amit.
Material type: Book; Literary form:
not fiction
Publisher: India: McGraw-Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8342 Hawkins 23255 9th 2007 Manaegemt] (1).