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1.
Brand Positioning: Strategies for competetive advantage

by Sengupta, Subroto.

Edition: 2nd ed.Material type: book Book; Literary form: not fiction Publisher: India: Tata McGraw Hill; 2005Availability: Items available for loan: UVAS Library [Call number: 658.827 Sengupta 23252 2nd 2005 Management] (1).

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2.
Strategic Brand Management Buillding

by Keller | Kevin Lane Keller | M. G. Parameswaran | Isaac Jacob.

Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2003Availability: Items available for loan: UVAS Library [Call number: 658.827 Keller 27600 2nd 2003 Management] (2).

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