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1.
Principles of Marketing / 9th ed.

by Kotler, Philip | Gary Armstrong.

Edition: 9th ed.Material type: book Book; Literary form: not fiction Publisher: New Delhi: Prentice Hall of India; 2002Availability: Items available for loan: UVAS Library [Call number: 343.084 Kotler 17714 9th 2002 Management] (1).

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2.
Marketing : Principles and Perspectives

by Bearden, William O | Thomas N. Ingram | Raymond W. LaForge.

Edition: 5th ed.Material type: book Book Publisher: USA : McGraw-Hill Education, 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Bearden 23280 5/e 2007 Management] (1).

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