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Advertising, Promotion and Marketing Communications / 6th ed.

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2015Availability: Items available for loan: UVAS Library [Call number: 659.1 Clow 31020 6th 2015 Marketing] (1).

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2.
Marketing Communication:An Integrated Approach

by Smith,P R | Taylor,Jonathan.

Material type: book Book; Literary form: not fiction Publisher: India: Kogan Page; 2005Availability: Items available for loan: UVAS Library [Call number: 658.802 Smith 17831 4th 2005 Management] (1).

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