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1.
Marketing Management: A South Asian Perspective

by Kotler, Philip | Keller, Kevin | Koshy, Abraham.

Edition: 14th ed.Material type: book Book Publisher: New Delhi : Pearson, Prentice Hall, Indian International Ed., 2013Availability: Items available for loan: UVAS Library [Call number: 658.8 Kotler 30354 14th 2013 Management] (1).

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2.
Consumer Behavior / 1oth ed.

by Sciffman | Leon G. Schiffman | Leslie Lazar Kanuk | S. Ramesh Kumar.

Edition: 10th ed.Material type: book Book Publisher: India: Pearson; 2010Availability: Items available for loan: UVAS Library [Call number: 658.8342 Sciffman 24065 10th Business.Management] (1).

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3.
Consumer behavior : building marketing strategy

by Hawkins,Del I | Mothersbaugh,David L | Best,Roger J.

Edition: 10th ed. Material type: book Book; Literary form: not fiction Publisher: USA: McGraw Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.83420973 Hawkins 22583 10th 2007 Management] (1).

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