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1. Marketing

by Etzel.

Edition: 14thedMaterial type: book Book; Literary form: not fiction Publisher: New York: Macgraw Hill, 2007Availability: No items available Checked out (1).

2. Principles of Marketing / 9th ed.

by Kotler, Philip | Gary Armstrong.

Edition: 9th ed.Material type: book Book; Literary form: not fiction Publisher: New Delhi: Prentice Hall of India; 2002Availability: Items available for loan: UVAS Library [Call number: 343.084 Kotler 17714 9th 2002 Management] (1).

3. Marketing : Principles and Perspectives

by Bearden, William O | Thomas N. Ingram | Raymond W. LaForge.

Edition: 5th ed.Material type: book Book Publisher: USA : McGraw-Hill Education, 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Bearden 23280 5/e 2007 Management] (1).

4. International Marketing

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: book Book Publisher: India : Mcgraw-Hill Education - Europe, 2006Availability: Items available for loan: UVAS Library [Call number: 658.54 Cateora 23045 12/e 2006 Marketing] (1).

5. Marketing

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 13th ed.Material type: book Book Publisher: USA : McGraw-Hill/Irwin, 2004Availability: Items available for loan: UVAS Library [Call number: 657 Etzel 24363 13th 2004 Marketing] (1).

6. Supply chain management

by CHOPRA/KALRA | Sunil Chopra | Peter Meindl | Dharam Vir Kalra.

Edition: 5th ed.Material type: book Book; Literary form: not fiction Publisher: India : Pearson; 2013Availability: Items available for loan: UVAS Library [Call number: 658.7 Chopra 30359 5th 2013 Management] (2).

7. Marketing Management by Philip Kotler / 14th ed

by Kotler, Philip | Keller, Kevin.

Edition: 14th ed.Material type: book Book; Literary form: not fiction Publisher: India: Prentice Hall, Indian International Ed., 2011Availability: Items available for loan: UVAS Library [Call number: 657 Kotler 30301 14th 2014 Management] (2).

8. Marketing with OLC

by Walker, Orville C., Jr.

Edition: 14th (International) ed.Material type: book Book Publisher: Singapore : McGraw-Hill Education, 2006Availability: Items available for loan: UVAS Library [Call number: 657 Etzel 30295 14th 2007 Marketing] (2).

9. Retail marketing management /

by Gilbert.

Material type: book Book Publisher: India : PEARSON EDUCATION, Availability: Items available for loan: UVAS Library [Call number: 657 Gilbert 30297 2nd 2013 Marketing] (2).

10. Marketing Management: A South Asian Perspective

by Kotler, Philip | Keller, Kevin | Koshy, Abraham.

Edition: 14th ed.Material type: book Book Publisher: New Delhi : Pearson, Prentice Hall, Indian International Ed., 2013Availability: Items available for loan: UVAS Library [Call number: 658.8 Kotler 30354 14th 2013 Management] (1).

11. International Symposium on Buffalo Products : Proceedings of the International Symposium on Buffalo Products

by Gigli, S.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Netherlands : Wageningen Academic Publishers, 1996Availability: Items available for loan: UVAS Library [Call number: 636.293 Gigli 18085 1st 1996 Food.Science] (2).

12. Brand Planning for the Pharmaceutical Industry

by Maclennan, Janice.

Material type: book Book; Format: print Publisher: UK : Gower Pub Co, 2004Availability: Items available for loan: UVAS Library [Call number: 615.10688 Maclennan 20391 1st 2004 Pharmacology] (1).

13. Advertising, Promotion and Marketing Communications / 6th ed.

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2015Availability: Items available for loan: UVAS Library [Call number: 659.1 Clow 31020 6th 2015 Marketing] (1).

14. A Framework for Marketing Management / 5th ed.

by Kotler, Philip.

Edition: 5th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2014Availability: Items available for loan: UVAS Library [Call number: 658.8 Kotler 31014 5th 2014 Management] (1).

15. Marketing management; a south asian perspective

by Kotler, Kevin Lane et al. Philip | Philip Kotler | Kevin Lane Keller | Abraham Koshy | Mithileshwar Jha.

Edition: 13 ed.Material type: book Book; Literary form: not fiction Publisher: India : Pearson Education; 2009Availability: Items available for loan: UVAS Library [Call number: 658.81 Kotler 27046 13th 2009 Management] (2).

16. Marketing Institutions And Economic Development

by Chaudary Ghulam Rasul | Ghulam Rasul Chaudhry.

Edition: 1st ed.Material type: book Book; Literary form: not fiction Publisher: Pakistan: Oxford University Press; 1975Availability: Items available for loan: UVAS Library [Call number: Ghulam Rasul 10307 1st 1975 Economics] (19).

17. Marketing Research

by Aaker,David A | kumar,V | Day,George S.

Edition: 7th ed.Material type: book Book; Literary form: not fiction Publisher: New York: Wiley; 2001Availability: Items available for loan: UVAS Library [Call number: 658.83 Aaker 17710 7th 2001 Management] (1).

18. International Marketing / 12th ed.

by Cateora, Philip R | Philip R. Cateora | John L. Graham.

Edition: 12th ed.Material type: book Book; Literary form: not fiction Publisher: India: Tata McGraw-Hill; 2006Availability: Items available for loan: UVAS Library [Call number: 658.84 Cateora 17705 12th 2006 management] (6).

19. Marketing Communication:An Integrated Approach

by Smith,P R | Taylor,Jonathan.

Material type: book Book; Literary form: not fiction Publisher: India: Kogan Page; 2005Availability: Items available for loan: UVAS Library [Call number: 658.802 Smith 17831 4th 2005 Management] (1).

20. International Marketing

by Cateora, Philip R | Graham,John L.

Edition: 12th ed.Material type: book Book; Literary form: not fiction Publisher: USA: McGraw-Hill; 2004Availability: Items available for loan: UVAS Library [Call number: 658.84 Cateora 17834 12th 2004 Management] (1).

21. Understanding Business

by Nicles.

Edition: 7thMaterial type: book Book; Literary form: not fiction Availability: No items available

22. Brand Positioning: Strategies for competetive advantage

by Sengupta, Subroto.

Edition: 2nd ed.Material type: book Book; Literary form: not fiction Publisher: India: Tata McGraw Hill; 2005Availability: Items available for loan: UVAS Library [Call number: 658.827 Sengupta 23252 2nd 2005 Management] (1).

23. Markiting Management

by Kolter.

Edition: 12thMaterial type: book Book Availability: Items available for loan: Business School Library [Call number: Kolter 18492 12th 2006 Business Library School] (1).

24. Consumer Behavior / 1oth ed.

by Sciffman | Leon G. Schiffman | Leslie Lazar Kanuk | S. Ramesh Kumar.

Edition: 10th ed.Material type: book Book Publisher: India: Pearson; 2010Availability: Items available for loan: UVAS Library [Call number: 658.8342 Sciffman 24065 10th Business.Management] (1).

25. Consembber Behaviour:Building Marketing Strategy

by Hawkins.

Edition: 10thMaterial type: book Book; Literary form: not fiction Availability: Items available for loan: Business School Library [Call number: Hawkins 20416 10th 2007 Business School] (1).

26. Marketing Management

by Kolter, Philip | Jha,Mithileswar.

Edition: 12th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Kolter 20592 12th 2007 Management] (3). In transit (1).

27. Advertising and promotion an integrate edition marketing communications prepective / 6th ed.

by Belch,George.

Edition: 6th ed.Material type: book Book; Literary form: not fiction Publisher: 2004Availability: Items available for loan: Business School Library [Call number: Belch 24298 6th 2004 Business.School] (1).

28. Marketing Research

by AAakar | David A. AAker | V. Kumar | George S. Day.

Edition: 9th ed.Material type: book Book; Literary form: not fiction Publisher: India: Judith Joseph; 2007Availability: Items available for loan: Business School Library [Call number: AAakar 20595 9th 2007 Business School] (2), UVAS Library [Call number: 658.83 AAakar 20596 9th 2007 Management] (1).

29. Stratigic Marketing

by Cravens,David W | Piercy,Nigel F.

Edition: 8thed.; Material type: book Book; Literary form: not fiction Publisher: USA: McGraw-Hill; 2006Availability: Items available for loan: UVAS Library [Call number: 658.802David 20709 8th 2006 Management] (3).

30. Consumber Behaviour Marketing

by Peter.

Material type: book Book; Literary form: not fiction Publisher: 1st Availability: Items available for loan: Business School Library [Call number: Peter 22523 1st 1996 Business School] (1).

31. Strategies for the green economy : opportunities and challenges in the new world of business

by Makower, Joel.

Edition: 1st ed.Material type: book Book; Literary form: not fiction Publisher: USA; McGraw Hill; 2009Availability: Items available for loan: UVAS Library [Call number: 658.4083 Makower 27006 1st 2009 Management] (1).

32. Marketing management : knowledge and skills

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: book Book; Literary form: not fiction Publisher: USA: McGraw Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Peter 22582 8th 2007 Management] (1).

33. Consumer behavior : building marketing strategy

by Hawkins,Del I | Mothersbaugh,David L | Best,Roger J.

Edition: 10th ed. Material type: book Book; Literary form: not fiction Publisher: USA: McGraw Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.83420973 Hawkins 22583 10th 2007 Management] (1).

34. Marketing Research

by Donald.

Edition: 1stMaterial type: book Book; Literary form: not fiction Availability: Items available for loan: Business School Library [Call number: Donald 17839 1st 2005 Business School] (1).

35. E-Commerce Business Technology Sosiety

by Laudon,Kenneth C | Traver,Carol Guercio.

Edition: 4rth ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2012Availability: Items available for loan: UVAS Library [Call number: 658.872 Laudon 27584 4rth 2012 Management] (1).

36. Intefrated Marketing Communication

by Shimp.

Material type: book Book; Literary form: not fiction Publisher: India: CENGAGE; 2012Availability: Items available for loan: UVAS Library [Call number: 658.802 Shimp 27592 1st 2012 Management] (1).

37. Marketing Management A South Asian

by Kolter | Philip Kotler | Keven Lane Keller | Abraham Koshy | Mithileshw Ar Jha.

Material type: book Book; Literary form: not fiction Publisher: USA: Pearson; 2012Availability: Items available for loan: UVAS Library [Call number: 658.8 Kolter 27595 14th 2012 Management] (1).

38. International Marketing

by Czinkota,Michael R | Ronkainen,likka A.

Material type: book Book; Literary form: not fiction Publisher: India: Cengage; 2012Availability: Items available for loan: UVAS Library [Call number: 658.848 Czinkota 27594 8th 2012 Management] (1).

39. MKTG An Innovative Approach

by Lamb, Charles W | Charles W. Lamb | Joseph F. Hair, Jr | Dheeraj Sharma | Carl McDaniel.

Edition: 1st ed.Material type: book Book; Literary form: not fiction Publisher: New Delhi: Cenage Learning; 2012Availability: Items available for loan: UVAS Library [Call number: 658.8 Lamb 27596 1st 2012 Management] (1).

40. Services Marketing: People, Technology, Strategy

by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.

Edition: 7th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2011Availability: Items available for loan: Business School Library [Call number: 658.8 Lovelock 27599 7th 2011 Marketing ] (1).

41. Marketing Defined Explained Applied

by Levens,Michael.

Edition: 1st ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2011Availability: Items available for loan: UVAS Library [Call number: 658.8 Levens 27784 1st 2011 Management] (1).

42. Service Marketing

by Basteson.

Edition: 1stMaterial type: book Book; Format: print ; Literary form: not fiction Availability: No items available

43. Marketing Models

by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar.

Edition: 1st ed.Material type: book Book; Literary form: not fiction Publisher: New Delhi: PHI Learning; 1992Availability: Items available for loan: UVAS Library [Call number: 658.8 Lilien 28975 1st 1992 Management ] (1).

44. Rural Marketing With CD

by Kashyap,Pradeep.

Edition: 2nd ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2012Availability: Items available for loan: UVAS Library [Call number: 658.8 Kashyap 28978 1st 2012 Management] (1).

45. Taxamans Company Laws

by Majumdar, AK.

Edition: 15th ed.Material type: book Book; Literary form: not fiction Publisher: New Delhi; Taxmann Publications; 2012Availability: Items available for loan: UVAS Library [Call number: 346.41066 Majumdar 28980 15th 2012 Management] (1).

46. Livestock

by Bowden.

Edition: 1st edMaterial type: book Book; Literary form: Publisher: USA Bowden 1962Availability: Items available for loan: Pattoki Library [Call number: 636.21 6785 Bowden 1st 1962 Livestock] (1).

47. Marketing Management

by Kotler, Philip | Philip Kotler | Kevin Lane Keller.

Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8 Kotler 23222 12th 2007 management] (3).

48. Marketing Management

by Kotler,Philip | Keller,Kevin Lane.

Edition: 12th ed.Material type: book Book; Literary form: not fiction Publisher: India: Prentice Hall; 2006Availability: Items available for loan: UVAS Library [Call number: 658.8 Kottler 23224 12th 2006 Management] (1).

49. Services Marketing / 4th ed.

by Bateson, John E.G | Hoffman, K Douglas.

Edition: 4th ed.Material type: book Book; Literary form: not fiction Publisher: New Delhi: Cengage Learning; 2011Availability: Items available for loan: UVAS Library [Call number: 658.8 Bateson 27788 4th 2011 Management] (1).

50. Consumer Behavior:Building Marketing Strategy

by Hawkins,Del I | Best,Roger J | Coney,Kenneth A | Mookerjee,Amit.

Material type: book Book; Literary form: not fiction Publisher: India: McGraw-Hill; 2007Availability: Items available for loan: UVAS Library [Call number: 658.8342 Hawkins 23255 9th 2007 Manaegemt] (1).



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