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1. Services Marketing: People, Technology, Strategy

by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.

Edition: 7th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2011Availability: Items available for loan: Business School Library [Call number: 658.8 Lovelock 27599 7th 2011 Marketing ] (1).

2. Services Marketing / 4th ed.

by Bateson, John E.G | Hoffman, K Douglas.

Edition: 4th ed.Material type: book Book; Literary form: not fiction Publisher: New Delhi: Cengage Learning; 2011Availability: Items available for loan: UVAS Library [Call number: 658.8 Bateson 27788 4th 2011 Management] (1).



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