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Services Marketing: People, Technology, Strategy

by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.

Edition: 7th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2011Availability: No items available In transit (1).

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2.
Services Marketing: People, Technology, Strategy 9th ed

by Wirtz Jochen | Lovelock Christopher.

Edition: 9th ed.Material type: book Book; Literary form: not fiction Publisher: London: World Scientific; 2022Availability: Items available for loan: UVAS Library [Call number: 658.8 Wirtz 33895 9th 2022 Marketing] (1).

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Services Marketing: People Technology Strategy

by Lovelock Christopher | Wirtrz Jochen | Chatterjee Jayanta.

Edition: 8th ed.Material type: book Book; Literary form: not fiction Publisher: India: Pearson; 2018Availability: Items available for loan: UVAS Library [Call number: 658.8 Lovelock 34158 8th 2018 Marketing] (1).

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