000 | 00585nam a22001937a 4500 | ||
---|---|---|---|
008 | 180102b2011 xxu||||| |||| 00| 0 eng d | ||
020 | _a9788131516474 | ||
082 | _a658.8 Bateson 27788 4th 2011 Management | ||
100 |
_aBateson, John E.G _936910 |
||
245 | _aServices Marketing / 4th ed. | ||
250 | _a4th ed. | ||
260 |
_aNew Delhi: _bCengage Learning; _c2011. |
||
300 | _a468p.; | ||
650 |
_aService industries--Marketing _936911 |
||
650 |
_aProfessions--Marketing _936912 |
||
650 |
_aCustomer services _936913 |
||
700 |
_aHoffman, K Douglas _936914 |
||
942 | _cBK | ||
999 |
_c13830 _d13829 |