000 01873nam a2200205 a 4500
082 _a650 William 19185 7th 2005 Management
100 1 _aNickels, William.
245 1 0 _aUnderstanding Business / 7th ed
250 _a7th ed.
260 _aUSA:
300 _a705 p. ;
520 _aUnderstanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the
650 _aBusiness
650 _aManagement
650 _aBusiness--Vocational guidance
650 _aIndustrial management
700 _aMcHugh, James M.
700 _aMcHugh, Susan M.
942 _cBK
999 _c4102