Lovelock, Christopher H.
Services Marketing: People, Technology, Strategy - 7th ed. - India: Pearson; 2011. - 683p.;
9788131759394
Service industries--Marketing
Professions--Marketing
Customer services--Marketing
Business Management
658.8 Lovelock 275997th 2011 Marketing
Services Marketing: People, Technology, Strategy - 7th ed. - India: Pearson; 2011. - 683p.;
9788131759394
Service industries--Marketing
Professions--Marketing
Customer services--Marketing
Business Management
658.8 Lovelock 275997th 2011 Marketing