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Marketing with OLC

By: Walker, Orville C., Jr.
Material type: materialTypeLabelBookPublisher: Singapore : McGraw-Hill Education, 2006Edition: 14th (International) ed.Description: 728 p.ISBN: 0071108351 (paperback); 9780071108355 (paperback).Subject(s): Marketing Business ManagmentDDC classification: 657 Etzel 30295 14th 2007 Marketing Summary: "Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Business School Library
Statistics
Social Science 657 Etzel 30295 14th 2007 Marketing (Browse shelf) Available 30295
Books Books Business School Library
Statistics
Social Science 657 Etzel 30294 14th 2007 Marketing (Browse shelf) Available 30294
Total holds: 0

"Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

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