Marketing with OLC
By: Walker, Orville C., Jr
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Material type: 
BookPublisher: Singapore : McGraw-Hill Education, 2006Edition: 14th (International) ed.Description: 728 p.ISBN: 0071108351 (paperback); 9780071108355 (paperback).Subject(s): Marketing Business ManagmentDDC classification: 657 Etzel 30295 14th 2007 Marketing Summary: "Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Business School Library Statistics | Social Science | 657 Etzel 30295 14th 2007 Marketing (Browse shelf) | Available | 30295 | ||
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UVAS Library Statistics | Social Science | 657 Etzel 30294 14th 2007 Marketing (Browse shelf) | Available | 30294 |
Total holds: 0
"Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
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