Marketing Communication:An Integrated Approach
By: Smith,P R
.
Contributor(s): Taylor,Jonathan.
Material type: 
BookPublisher: India: Kogan Page; 2005Description: 696p.ISBN: 8175542888.Subject(s): Communication in marketing | MarketingDDC classification: 658.802 Smith 17831 4th 2005 Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Business School Library Management | Social Science | 658.802 Smith 17831 4th 2005 Management (Browse shelf) | Available | 17831 |
Total holds: 0
Browsing UVAS Library Shelves , Shelving location: Management , Collection code: Social Science Close shelf browser
| 658.8 philip 23223 12th 2007 Management Marketing Management | 658.8 Rayport 17706 2nd 2004 Economics Introduction to E-Commerece | 658.802 Shimp 27592 1st 2012 Management Intefrated Marketing Communication | 658.802 Smith 17831 4th 2005 Management Marketing Communication:An Integrated Approach | 658.81 Kotler 27037 13/e 2009 Management Marketing management; a south asian perspective | 658.81 Kotler 27046 13th 2009 Management Marketing management; a south asian perspective | 658.81 Spiro 23277 12th 2008 Management Management of a Sales Force |
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