Services Marketing: People, Technology, Strategy
By: Lovelock, Christopher H
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Contributor(s): Wirtz, Jochen | Bansal, Harvir S.
Material type: 
BookPublisher: India: Pearson; 2011Edition: 7th ed.Description: 683p.ISBN: 9788131759394.Subject(s): Service industries--Marketing | Professions--Marketing | Customer services--Marketing | Business ManagementDDC classification: 658.8 Lovelock 275997th 2011 Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Business School Library Management | Social Science | 658.8 Lovelock 27599 7th 2011 Marketing (Browse shelf) | Available | 27599 |
Total holds: 0
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| 658.5 Gaither 22528 9th 2002 Management Operations management | 658.56 Saunders 24914 5th 2011 Managment Research Methods for Business studnets 5th ed | 658.8 Kolter 20591 12th 2007 Management Marketing Management | 658.8 Lovelock 27599 7th 2011 Marketing Services Marketing: People, Technology, Strategy | Kotler 27047 13th Business.School Principles of Marketing a South Asian Prespective | Prasad 27049 Business.Schoo; Strategic Humman resource development concept and practice | Stone 27029 7th Business.School Human Resource Management |
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