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Services Marketing: People, Technology, Strategy

By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen | Bansal, Harvir S.
Material type: materialTypeLabelBookPublisher: India: Pearson; 2011Edition: 7th ed.Description: 683p.ISBN: 9788131759394.Subject(s): Service industries--Marketing | Professions--Marketing | Customer services--Marketing | Business ManagementDDC classification: 658.8 Lovelock 275997th 2011 Marketing
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Business School Library
Management
Social Science 658.8 Lovelock 27599 7th 2011 Marketing (Browse shelf) Available 27599
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