Services Marketing: People, Technology, Strategy
By: Lovelock, Christopher H
.
Contributor(s): Wirtz, Jochen | Bansal, Harvir S.
Material type: 
BookPublisher: India: Pearson; 2011Edition: 7th ed.Description: 683p.ISBN: 9788131759394.Subject(s): Service industries--Marketing | Professions--Marketing | Customer services--Marketing | Business ManagementDDC classification: 658.8 Lovelock 275997th 2011 Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
UVAS Library Management | Social Science | 658.8 Lovelock 27599 7th 2011 Marketing (Browse shelf) | In transit from Business School Library to UVAS Library since 19/03/2024 | 27599 |
Total holds: 0
Browsing Business School Library Shelves , Shelving location: Management , Collection code: Social Science Close shelf browser
| No cover image available | ||||||||
| 658.3 Dowling 28971 5th 2008 Management International human resource management | 658.4092 Goldsmith 23239 1st 2003 Management The many facets of leadership | 658.56 Saunders 24914 5th 2011 Managment Research Methods for Business studnets 5th ed | 658.8 Lovelock 27599 7th 2011 Marketing Services Marketing: People, Technology, Strategy | Kotler 27047 13th Business.School Principles of Marketing a South Asian Prespective | Prasad 27049 Business.Schoo; Strategic Humman resource development concept and practice | Stone 27029 7th Business.School Human Resource Management |
There are no comments for this item.